Effects of Mass Media Worksheet Essay Example for Free

Effects of Mass Media Worksheet Essay What were the major developments in the evolution of mass media during the 20th century?| The major developments in the evolution of mass media during the 20th century included the radio, television, and communication gadgetry, such as personal computers, cable TV, DVDs, DVRs, direct broadcast satellites, fax machines, cell phones, smartphones, and PDAs.For a large part of the 20th century, televisions and radios where stationary devices. More recently, devices such as, laptops, ipads, and smartphones allow people to view magazine articles, radio programs, songs, TV shows, and movies, from almost any location they want. On the Internet, multiple images, texts, and sounds are digitally reproduced and transmitted globally. These devices are constantly being update to provide consumers with the newest technologies possible. The Internet and social media, such as Facebook and e-mail are other large developments in the evolution of mass media. In fact, Facebook alone has more than 500 million users worldwide. Social media allows people from all over the world to connect through ongoing online conversations, share stories and interests, and to produce their own media content. This also gives people the choice to upload photos and homemade videos, and share them with others around the world.The media convergence has allowed media marketers to consolidate multiple media services such as, cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella. For example, when a company owns more than on media outlet they can have a reporter or producer to create multiple different versions of the same story for multiple media outlets. This helps companies to manage resources and maximize profits. How did each development influence American culture?| The rapid development of cable television and the Internet have caused traditional leaders in communication to lose some of their control o ver information. For example, ABC, CBS, and NBC lost some of their audience to other networks, like MTV, CNN, MSNBC, Fox News, Comedy Central, and radio talk shows. Internet Bloggers have become a large factor in the news as well because blogging allows anyone to speak  their mind at any time. The Internet and social media are changing the ways in which we absorb and interact with the media culture. Sending letters through the mail has, to some, become a thing of the past, as e-mail has become the quickest way to send communication to one person or a group of people in a matter of seconds. In addition, several repressive and totalitarian regimes have had difficulties with controlling messages sent through the borderless Internet.Along with these types of developments, we have also seen differences in the types of content that is put on news shows, television shows, video games, radio shows, and the Internet. From personal problems to dangerous stunts, this type of content has consumers worried about the overwhelming amount of information now available. Research indicates that there is a connection between aggression in children and violent games and entertainment shows. According to Campbell (2012), â€Å"children, who watch nearly forty thousand TV commercials each year, are particularly vulnerable to marketers selling junk, food, toys, and â€Å"cool† clothing†. The evolution of mass media has come a long way, but it plays a controversial role in society. | Resource Campbell, R., Martin, C.R., Fabos, B (2012) Media culture: An introduction to mass communication (8th.) New York, NY: Bedford/St. Martin’s.

Money, Power, and Wall Street Essay Example for Free

Money, Power, and Wall Street Essay The meltdown of 2008 struck the banks when they were unable to adequately deal with the financial crisis. Banks are designed to create and protect one’s wealth, but they took advantage of the people, and let people take many loaning risks that they couldn’t afford. Banks created the credit default swap which transferred credit of fixed income products between parties. In learning about the credit default swap in class, it is understood that the buyer receives credit protection, whereas the seller guarantees the credit. Therefore, the risk of default is transferred from the holder to the seller of the swap. But swaps allowed companies to shed the risks they didn’t want to take. When the banks first created the swaps, it gave investors the opportunity to invest in bank loans. From there, banks sold derivatives on all portfolios by synthetic investment. Investors were able to invest in credit default swap and make it grow. Credit then became a more available asset which stroke employment. Now all banks wanted credit derivatives; which are privately held negotiable contracts that allow consumers to manage their exposure to credit risk. The main problem with this was they assumed risk could be eliminated, but it couldn’t. In order to regulate derivatives, Congress passed the Glass-Steagall Act in 1933 to establish deposit insurance, and implemented a number of banking regulations. As learning in class, this affected every business in America. There was now a high rating, and high yield. The big return was bankers now bought bundled mortgages. Homebuyers were able to pay double, but lending was too much; making people going bankrupt in home mortgages. Borrowers gave loans greater than the value of that loan, which made the financial bubble burst, creating a recession. With bankers ignoring all the possible risks from the beginning, they feel into a deep crash. Goldman Sachs was the only bank to make money off the bubble burst by betting against their clients.

Masculinity As A Construction Of Identity

Masculinity As A Construction Of Identity This thesis seeks to investigate the understanding of masculinity as a construction of identity. This study explores developing identities, and how this may relate to wider constructions of masculinity in the media, with particular reference to lifestyle magazines aimed at men. Methodologies This Study focuses on For Him Magazine known now as FHM, one of the leading mens magazines that is published in 27 countries. The methodology that will be used to carry out this study will be a content analysis. Through a content analysis, 6 issues of FHM in from the years 2005 through to 2010 will be examined, in order to examine if there has been any shifts in the portrayal of men or what is meant by the term masculinity. Bibliography from year two Benwell Bethan, (2003) Masculinity and mens lifestyle magazines: chapter 6; Published by Wiley-Blackwell) Bignell, Jonathan (1997), Media Semiotics, an introduction. Manchester: Manchester University Press Edwards Tim, (2006) Cultures of Masculinity; men masculinity and feminism, chapter 1 (Routledge) Jackson Peter, Stevenson Nick, Brooks Kate (2001) making sense of mens magazines; chapter four (Wiley-Blackwell). Galician Mary-Lou, L. Merskin Debra (2007) Critical thinking about sex, love and romance in mass media: media; chapter three (Routledge) Gaunlett David, (2002) Media, gender, and identity: an introduction, Mens magazines and modern male identities; chapter eight (Routledge) Gunter Barrie (2002) Media sex: what are the issues? chapter 6 (Published by Lawrence Erlbaum Associates) Itzin Catherine, Newman Janet (1995) Gender, culture and organizational change: putting theory into practice chapter fourteen (Routledge) Litosseliti Lia, Sunderland Jane (2002) Gender, Identity and discourse analysis. (John Benjamins Publishing Company) The Construction of the Male Identity in the UK Mens Lifestyle Magazine FHM (DRAFT) INTRODUCTION: THESIS OUTLINE This thesis seeks to explore how masculinity is represented and constructed within the pages of FHM (UK) magazine of the modern male identity. Through a content analysis of the branding of masculinity in the UKs leading mans magazine, the study explores the trends and the portrayal of men but also the types of products advertised in mens magazines. It will examine the rationale of FHM in constructing the portrayals of men and masculinity and the role that FHM plays in shaping attitudes about masculinity. The central research question is: Exactly what ideas does FHM generate or convey about masculinity? More specifically, in the magazines construction of masculinity, what is emphasised and what is ignored? Considering gender and sexuality to explore and address the stereotypical representations and attitudes that are likely to be reinforced to its readers. The first chapter of this thesis demonstrates a detailed depiction of the UKs FHM position and role in the mens lifestyle magazine market, from its inception from For Him Magazine through its incredible development to its contemporary brand expansions. It also discusses FHMs influence on the mens magazine market as well as on broader industry concerns related to the young male market, particularly advertising. Essentially, this chapter offers a rationale for why FHM is an important site for investigation. Chapter 1 The mens magazine market is a moderately new phenomenon. Mens magazines today have become sites of significant inquiry that offer alternative views on the representation of the modern man. Men have purchased and read magazines in the past, though previously, the term mens magazine referred to publications structured around masculine themes to designed to interest men, such as cars, fishing, DIY and pornography. However, as sociologist Tim Edwards (1997) notes, It is, to put it simply, that they werent called mens magazines and this is what constitutes the key difference: the self-conscious targeting of men as consumers of magazines designed to interest men if not necessarily to be about men (p.72, emphasis in the original). Since contemporary mens magazines are embedded in the rise of a new lifestyle genre, they are considered mens lifestyle titles as opposed to simply mens interest magazines (Edwards, 2006).1 The growth of the mens magazine market in the UK, which saw an invasion of lifestyle titles in the 1980s, commencing with the launch of Arena in 1986. The Focus The aim of this study is to investigate and analyse the different representations of masculinity in the modern day 21st century. The endeavour of this is to answer the research question, which is; has the definition of masculinity and or the portrayal of men changed over time, in particular in print advertisements in mens lifestyle magazine FHM (For Him Magazine). Although this may sound like a popular research case study, very little academic research has been performed in the field of mens magazines and even less on the construction and representation of masculinity. This study therefore aims to firstly, classify the term masculinity, to conclude a definition, of what is means to be a men?, which is often used to ascribed to males in todays society. This study will also explore sex roles and common stereotypes that men are regularly being labelled with. This study will further examine if the characteristic that what once associated with traditional masculinity is dying out, or if t here is more than one masculine identity. Thirdly, this study will examine the presentation of male images and products in advertising exploring the emerging trends of mens images where the predominately female female-orientated markets of body enhancements, cosmetics, and personal grooming products are being aimed at male consumers. Through a context analysis, this study addresses male images in advertisements in For Him Magazine (FHM) from 2005 to 2010. Examining the changing trends in the portrayal of men and the types of products advertised in mens magazines. Furthermore, this study will argue, that masculinity makes more sense in relation to individual performances of identity than it does in terms of any measurement of gender or sexuality, a notion which is often disregarded in both popular and academic discourses about gender identity. Chapter 1: Introduction Over the last few decades the role of men in British society has changed considerably. Traditional notions of masculine images, such as males being the sole breadwinner or provider has come under attack, undermining traditional images of the masculine identity. Males have also faced a changing Image in advertising. Traditionally, females were the ones that have been associated with sex in advertising, but today males are also being used to connote or imply sexual situations in advertisements. Modern day advertisements feature provocative images of men and women in reveal outfits and postures selling a variety of products, most of which have no association with sex. There has too been an increase in product advertisements in mens magazine, most popular out of these is beauty and accessions. Suggesting that men today, have developed a conscious self-awareness of the way they look. Men in are taking great pride in their appearance, replacing beer or health supplements and abs tonners. M en now have a keen eye for fashion, and indulge in grooming/beauty products- this identity has today been coined as metrosexual. Adapting the characteristics of men, this new man has blurred the distinction of masculinity. Traditional masculinity referred to heterosexual men, interesting in extreme sports, cars and DIY. This request the question is the term masculinity (means to be macho) changing? Or is there more then one masculine identity? Metrosexuality was first developed by Mark Simpson in his book Male Impersonators. According to Simpson (2003), metrosexuality is a new, narcissistic, self-conscious kind of masculinity produced by film, advertising, and glossy magazines to replace traditional repressed, unmoisturised, unreflexive, unmediated masculinity. However, this term has become widely used in the United States media and in the advertising industry in the late 1990s, referring to straight men who posses feminine traits and care about fashion, grooming, cleaning and using beauty products (Mereditch and Wells; 2003). However, very little academic research exists on the meaning of metrosexuality for masculinity. This study examines modern masculinity and metrosexuality of men in the 21st century mens lifestyle magazines, within the UK, drawing particular attention FHM. However, there are limited studies on masculinity and mens images (Windholz, 1999/2000; gates 2001; Tincknell and Chambers, 2002). Although media across the globe are widely discussing the newly emerged phenomenon- metrosexuality- there is almost no academic research on this phenomenon. Since metrosexuality and masculinity are so closely related to each other, this study aims to explore both issues within mens lifestyle magazines. Chapter 2: Definitions of Masculinity Whilst, we have identified the main attributes that can be grouped under the term traditional masculinity, we still do not have an recognized definition of what masculinity itself might be. Craig contests that masculinity is what a culture expects of its men (1992:3). This description suggests that masculinity exists only in a cultural context, as something that stems from traditions, codes and in particular expectations commonly held by society. Similarly, Mosses definition of masculinity as the way men assert what they believe to be their manhood (1996:3) insinuates that masculinity is widely understood as a way of behaving in accordance with ones sex-defined characteristics, either as a manifestation of ones sexual identity, or by the way of a responsibility towards the general order provided by understanding of gender. Gilmore (1990; 1) defines manhood as the approved way of being an adult as the approved way of being an adult male in any given society. Within the cultures, where value is attracted to a notion of manhood, Gilmore further claims that there is three particular criterias that are repeatedly associated with the masculine role, firstly, to impregnate women and secondly, to protect dependents from danger (1990; 223). Berger, Wallis and Watson (1995) states that masculinity, the asymmetrical pendant to more critically investigated femininity, is a vexed term, variously inflected, multiply defined, not limited to straightforward descriptions of maleness. Masculinity takes a variety of forms for men and it differs according to sexuality, race, class and age. It is noticed the society and media hold very distinct stereotypes towards different ethnic and race groups. For Caucasians, the most common dominate ideology of masculinity represents ideals of strength, toughness, coolness, attractiveness, heterosexuality and whiteness (OShaughnessy 2003). However, these ideals are very difficult for men to attain in reality. With the increased attention given to mens bodies and the resurgence of their imagery with the media, men nowadays pay more attention to the media and work to improve their physical appearance (Wienke, 1998; Shilling, 1993). These effects are further pushed forward with the new ideal met rosexual, which simply suggests that men who possess feminine traits are ideal. As men are now facing so many identities, so what makes a man? A closer investigation is presented next. Chapter 3: Gender and Masculinity In general, the characteristics associated with men are grouped under the term traditional masculinity by many writers. Three of its main character traits are strength, command and ambition- all useful in getting ahead, and more often than not viewed in a positive light. Even the less positive attributes associated with traditional masculinity such as competitiveness, aggression and stubbornness maintain an air of respectability in that they remain symptomatic of power and control rather than weakness. Theorists in the field of gender studies have sought to understand how these masculine traits came to be associated with the male role first and foremost, and why they continue to permeate society and popular discourse as common sense notions of gender roles. Consequently, gender as a concept is open to much greater debate than sex, and it is clear that masculinity, as one aspect of gender identity, can take on an entire range of potential meanings. Mort observes that we are not dealing with masculinity, but with a series of masculinities (1988; 195; his emphasis). As well as recognizing that class, race and sexual orientation, and several other factors all enter the equation at the level of identity, the term masculinities refers to the fact that no two peoples performance of so-called masculine characteristics will ever be exactly the same. As Horrocks states, there is clearly not a homogenous monolithic identity possessed by all men in all contexts (1994:3). Byne suggests that, as human beings, we are motivated to create an identity for ourselves that allows us to make sense of our position in the apparent world. In order to be understandable, this must accord with the already existing conventions, as we perceive them; no matter how we seek to position ourselves in relation to these, we still accept that they exist. Conversely, men must strive to meet an extremely demanding stereotype of the male role as provider, achiever and conqueror- a task that is, in its self unattainable, and which causes men much self-doubt and anguish. This, Kaufman conclude, also inspires fear for it means not being a man, which means, in a society confusing gender and sex, not being a maleà ¢Ã¢â€š ¬Ã‚ ¦losing power and ungluing basic building blocks of our personalities (p.149) Together, these two behaviours are more destructive than either on its own, combining to both cause the problem and make it impossible to escape from. Chapter 4: Masculinity in the United Kingdom British Men According to Benynon (2002), there are three ideal versions of contemporary masculinities in the United Kingdom. The old man is relatively uninterested in fashion, is married and holding down a regular job, and remains somewhat sexist and homophobic in outlook. The new man is narcissistic, progressive and ambivalent in his sexuality, yuppie- influenced and generally anti-sexist. When he first emerged he was viewed variously as the same as the same old wolf, but in designer clothing, a revolutionary in his relations with women and his willingness to display the emotional side of his nature, and a marketing opportunity, for new visual codes. The new lad is defensive about fashion, ambivalent in his attitude towards women (he has pornographic notions of them rather than relationship with them) and he believes life should be one huge alcoholic and drug induced festival. (Beynon, 2002, p.118) Among the above three ideals, the new man seems to be the most popular ideal in the United Kingdom. These ideals can be illustrated by the most influential British celebrity football player, David Beckham. David Beckham defines a new trend of men in the United Kingdom. In a recent study reported in The Observer (Campbell 2003), One David Beckham: Celebrity, and the Soccerati, co-authored by Andrew Parker of Warwick University and Ellis Cashmore of Staffordshire University, highlights how Beckham successfully combines a mixture of traditional and modern values to create an inspirational healthy role model. The study praises Beckhams different public personae including the national ambassador, aggressive competitor, loving husband, doting father, fashion model and gay icon. This study further concludes that Beckhams massive popularity could influence young males, encourage greater tolerance and acceptance of a new concept of masculinity. As suggested by the author of the study, Beckham has helped create a complex new concept of masculinity by defying expectations in areas such as what clothes men should wear or how men should style their hair. Indeed, Beckham fits all of the contemporary masculinity ideals he is a combination of new man (nurturer and compassionate partner), new lad (football legend, fashionable father, conspicuous consumer) and old man'(loyal dedicated, bread- winning) (Cambell, 2003). Chapter 5: Gender Representation in Advertising Research has revealed that advertising does not exist in a vacuum but instead is very much interrelated with the existing social relationships within society (Duffy, 1994). Goldman (1992) suggested that we tend to take for granted the deep social assumptions embedded within advertisements as we are so used to the quantity of advertisements around us and the routine ways in which we read them. More importantly, we do not see or recognise advertising as a sphere of ideology. In a consumer society, advertising acts as a magnet, luring individuals into embracing a consumption culture that is part of an economic and social institution that helps to perpetuate what Goldman called the supremacy of commodity relations. Interactions between individuals are now greatly being defined by the material possession of commodities. The consumer society is primarily about contentment and pleasure, but there are broad complications beyond the realm of Contentment and pleasure. One of the most important implications is the area of gender identity. Sex-role stereotype, like any other stereotype, allows us to make sense of the world that we live in. Gender, of course, is one of the most important forms of systematised behaviour in all societies, and every culture has accepted routine forms for communicating gender identity (Leiss, Kline Jhally, 1990, p. 215). Our everyday environment is articulated mostly by what we see in the media and the task of advertising is crucial. The target audiences self-identification with the gender images is a basic requirement for an advertisements effectiveness, and the meanings encoded in the images are persuasive cultural symbols for societal behaviour. The earliest research into the portrayal of men in sex roles in advertisements was carried out in the 1970s by many researchers an d drew many conclusions: men were portrayed as more self-governing than women. They were portrayed in different occupations in comparison to women who were usually shown as housewives, cleaning, cooking and caring for children. Specific products such as Alcohol and cigarettes were most frequently portrayed by men, while women were mostly depicted in advertisements for household products (Dominick Rauch, 1972; Schneider Schneider, 1979; McArthur Resko, 1975; Courtney Whipple, 1974). According to Fejes (1992), the results from these researchers carried out in the early 1970s, did not fluctuate much from those conducted in the late 70s and early 80s. In the last few decades, the role of men in the UK has changed considerably there has been an increasing visibility of the male body in the media and popular culture. Men are getting increased exposure not just of their bodies, but of their lifestyles, consumption preferences and emotional needs. Men are gradually gaining on women in the display of their bodies on billboards, fashion photography and magazines. Moreover, it is not just the number of images of men that has increased; it is the emergence of a new representation in popular culture where male bodies are depicted in an idealized and erotized manner (Moore 1988; Simpson, 1994). Furthermore, in the consumer markets around the world-the predominantly female-oriented market like cosmetics, personal grooming and even body enhancements are attracting seeing more male consumers. Through a content analysis of advertisements over six years in a magazine for men, this paper studies the trends in the representation of images, product s and sexual portrayal of men. Chapter 6: Men in Advertising Fejes (1992) noted that Skelly Lundstrom (1981) conducted a study on print advertisements analysing a total of 660 magazine ads from 1959, 1969 and 1979 to establish whether there was any change in the portrayal of men in print advertisements over the two decades. They found that there was a small and gradual movement towards more non-sexist portrayal of men. Fejes (1992) also noted that Lysonskis study (1985) showed similar results. Kervin (1990) too carried out a research study on the ads, focussing particularly on Esquire magazine. He examined whether the representation of men and the definition of masculinity had changed or remained over time. The study closely examined at ads from Esquire magazine for 50 years from the 1930s to the 1980s, and discovered that specific stereotypical representations of masculinity still remained after 50 years. What is fascinating, though, is her suggestion that these stereotypes exist because they complete certain needs and concerns of the men in society relating to their sense of powerlessness as individuals. She suggested that these stereotypes may be there to offer some form of compensation, in the form of admiration from others and possession of products for the men to define themselves adequately in society. She also discovered other new constructions of masculinity emerging over the years. The form of the male body is beginning to be portrayed as an erotic spectacle, suggesting that advertisers are adjusting to the changing attitude of consumers and exploiting it. Marian Salzman, Director of Strategic Content, JWT Worldwide, in her new book, The Future of Men (2003), interestingly, notices an important gap of the young male demographic that marketers and advertisers often fail to notice. Salzman, who conversed about the rise of the metrosexuals in 2003, deems the days of the metrosexual are numbered as men want their manliness back, and they are tired of taking their behavioural and fashion cues from their female companions and from mens magazines. But this may not be true, as Kelton Research discovered in his research which was performed on 600 men, found that men can now be classified into men who value their personal style and appearance without sacrificing their masculinity, and ubersexual men who care about their appearance from head to toe. Moreover, men may try to act laid-back when it comes to personal maintenance, but the reality is, nearly two out of three surveyed not only own a variety of grooming products, but use them again and again. More importantly, about 98% of these products- men have no qualms about strolling into a store to buy a grooming related product (Wellikoff, 2006). Chapter 7: The Macho The Metrosexual Lee (2003) noted that men of all sexualities are taking a wider interest in their appearance. Hairdresser is where they go for a haircut instead of the barber shop and they are turning to other form of cleanser as soap is too harsh on their skin. More men are going to the gym instead of engaging in outdoor activities such as sports and some of them are even indecisive when it comes to choosing something to wear. These men are called the metrosexual and David Beckham who has been credited as the man who is changing male behaviour is classified as the ultimate metrosexual. A few years ago, concern over weight and diet regimes was strictly womens issue and having a pot belly was accepted for a man. But now, it is completely acceptable for men to watch their weight too and follow diet plans. This new breed of man blurs gender lines. In the Future Man'(Salzman, 2003) concludes that British men are becoming metrosexuals who have embraced customs and attitudes once deemed by women. Salzman further connotes that men today are confident in their masculinity and in their sense of self. In addition, they look and feel good and are knowledgeable about fashion and accessories regardless of what people might consider these things unmanly. This new breed of man does oppose the traditional male role. ABC news reported that Leo Burnett, a Chicago advertising firm, conducted a global study of masculinity in 2005 and half of the men in their sample say that their role in society is unclear than in previous decades. More than seventy percent of them said that advertising is out of touch with mens reality. Reports seem to indicate there is a new form of manliness emerging that is both macho and sexual at the same time. Stephen Perrine, editor in chief of Best Life magazine in the United States, mentioned on ABC news, The new manliness is about being competent and of value. Its less of men looking into their own navels. He also listed actors like Huge Jackman and Brad Pitt as the role models for this new manliness (ABC news, 2006). Research Questions Advertising is an incorporated part of any economy in the world. And where there is rapid growth and changes in the economic profile of a society, there is a parallel increase in consumption patterns. This study aims to examine the portrayal of men in advertising as the emerging trends indicate that the predominantly female-oriented markets like cosmetics, body enhancements and personal grooming, are being directed at more male consumers. By studying the changes taking place in the portrayal of gender roles in advertising, it would allow us to get an insight into the changes that are taking place in society at given times and trends over periods of time. RQ1: What are the changes in the images (as per the categories) of men in FHM Magazine from 1998 to 2005? RQ2: What is the classified level of dressing (as per the categories) of the male models in FHM magazines used for the various categories of pictures? RQ3: What are the differences in the race of male models in FHM magazines in the categories of photographs/illustrations? RQ4: What are the differences in the types of products advertised in FHM magazines from 2000 to 2010? RQ5: What is the classified level of dressing (as per the categories) of the male models for the various categories of products? RQ6: Has the portrayal of men in Print advertisements changed in any way over the last six years? Methodology For the purpose of this study a content analysis was chosen and deemed appropriate as it will provide an overview on the coverage and frequency of use of male models in the advertisements selected. This quantitative research method is also useful for evaluating empirically the changing trends in society, while allowing us to summarize results and report findings in accurate, quantitative manner. The unit of analysis enables replication of the study over periods of time, thus providing an opportunity for comparison and review. Sampling Selection and Sample Size Six years (72 issues) of FHM magazine, from the United Kingdom were selected for this study. These magazines were published over a six year period from 2005 through to 2010. Through a systematic random sampling method of these 72 issues, one was selected from each year making it a total of 6 issues in the sample size. The unit of analysis is all full and half page advertisements or posters that have male or female models. Those advertisements without any models were excluded from the categorization. Categorization System The advertisements and posters from each year were systematically coded by placing them in pre-defined categories. Category of dressing Description Demure dress Everyday, casual clothing, including walking shorts and sports outfits. Suggestive dress Excluding evening gowns, which expose cleavage. Mini skirts, short shorts, muscle shirts, hiked skirts that expose thighs Partially clad Models in bathing suits, wearing undergarments and three-quarter length or shorter lingerie. close- up shots of models bare shoulders. Models in nothing except a towel. Nudity Unclothed Models, including; translucent lingerie/ undergarments and silhouettes. Extent of Contact Description No contact Positioned side by side. Not touching. Tame contact Holding hands. Hands on shoulders or around waist. Intimate contact Kissing. Very intimate contact Depiction and suggestion of sexual behaviour. Category of Race Description Caucasian of European or North American Origin Others Races that does not fit into the above category or race can not be established. Category of product Description Clothing All cosmetics, skin care, hair care, oral care products. Beauty Clothing manufactures, department stores and fashion houses Transport All cars, motorcycles and airlines. Technology-related All electrical products, cameras, phones and websites. Food-and food related All food and equipment, drinks, health- supplements, cooking oils, cutleries and utensils. Accessory All watches, sunglasses, jewellery, footwear and bags. Tourism- related All holiday packages and hotels. Other All products that do not fit in the above categories. Category of Content Description Family man Fatherly role depicted with wife and Children. Can be seen wearing a Wedding band. Working man Depicting an occupational role, e.g. at work. Mans man/ Engaging in conservative mens Classic man activities. Drinking beer, smoking, football etc. Can be portrayed as overcoming physical challenges e.g. mountain climbing. Carefree man Portrayed with unbridled laughter and enjoying the moment with a woman or a group of friends. The gentleman Alone or in the company with just one woman. Playboy Depicted in the company with one or more women. Women are shown to be objects of desire.

Holocaust 2000 :: essays research papers

Lesson 2 Step 9 Stanley von Herschaur was robbed. People are going to die. Stanley was one pissed off customer to have been screwed like this by the stamp-collecting community. Maybe just the people that he had spoken to, clearly not everyone deserved 'death', maybe just deserved a hell of a beating. He knows what will happen, today he's drunk off his ass, tomorrow he's a committed revolutionary ready to bring about another Holocaust. Stanley was happy about one thing when the darkness enveloped his soul into a lust for vengeance, he whispered to the open bottle of Johnny Walker,... "someone's gonna get it". The hangover punched him in the face that morning, the name of the man who had hired thieve's to raid the house flashed up to him, like a bullet delivered to the back of his dizzy head. Rosenberg. A greedy swindler with a devilish face. Yitzvah. An old humpback with beady little eyes. Yitzvah Rosenberg!! The man he had spoken to once before, the one so greedy to clutch for Stanley's fortune that he offered thirty-five hundred dollars for the Austrian Red Mercury, the single most expensive stamp in Stanley's collection that was worth about ninety-three hundred dollars. Stanley stumbled around. He walked up to the closet, slid it's doors open and dropped to his knees. The wooden floor board could be displaced. He clawed at the floor for a minute until he discovered the board that was split in two pieces, removing it gave way to the steel lever that was installed to open the secret cabinet behind the clothes rack. He did it, got up to his feet and pushed the clothe's hangers aside and threw both arms forward as if to receive Christ's mercy right there and then. Stanley made his way outside. All dressed up, the trench coat concealed the boom-stick he held underneath. He knew where to go now. Yitzvah sat at his desk looking through his newly acquired fortune. Suddenly the door was pushed open and Stanley walked through.

The Short Stories of Gabriel Garcia Marquez Essay -- Biography Biograp

The Short Stories of Gabriel Garcia Marquez Short story writer. Novelist. Journalist. Political activist. Nobel Prize winner. Most beloved of 20th century Latin American authors, Gabriel Garcia Marquez was born on March 6, 1928, in the small coastal town of Aracataca, Colombia. He published his first story, "The Third Resignation," in 1947 and began studying law and journalism. His first novel, Leafstorm, was published in 1955, the same year the Colombian government shut down his employer, the newspaper El Espectador. In 1958, after 14 years of engagement, he married Mercedes Burcha and began working for the Caracas newspaper, El Momento. During the Cuban Revolution in 1959, he worked for Cuba’s Prensa Latina in Bogota, Cuba, and New York. He published No One Writes to the Colonel in 1961 and was awarded the Colombian National Novel Prize for In Evil Hour. After two years of seclusion he published his most famed novel, One Hundred Years of Solitude; in 1970, it was published in English and named one of Time’s ten best books of the year. Always active in politics, Garcia Marquez founded the leftist magazine, Alternativa, in Bogota. He was awarded the Nobel Prize for Literature in 1982. Other important novels in Garcia Marquez’s large body of work include Love in the Time of Cholera, The Autumn of the Patriarch, Of Love and Other Demons, and The General in His Labyrinth, about Simon Bolivar. His most recent work, News of a Kidnapping, published in 1996, is a piece of journalistic nonfiction. Prolific and versatile, Garcia Marquez has endured for half a century and earned himself an honored place in world literature. Though not as well known as his novels, his short stories make for particularly fascinating reading. His first... ...entence conjures imagery of the Garden of Eden, and implies that since that time, man has lived in a meaningless, disoriented fog of self-absorption. Though perhaps not as accomplished as his fine novels, the early short stories of Gabriel Garcia Marquez accurately embody the atmosphere of the 20th century. His Kafkaesqe visions deftly blur the line between the real and the unreal, the physical and the imaginary. The psychological and philosophical torment of his characters reverberates throughout the work of many other modern authors, and these stories serve as an auspicious beginning to a remarkable career in world literature. Works Cited Garcia Marquez, Gabriel. "Eva Is Inside Her Cat." Collected Stories. Cambridge: Harper & Row, 1984. 3-12. Garcia Marquez, Gabriel. "The Third Resignation." Collected Stories. Cambridge: Harper & Row, 1984. 23-34.

Blood Brothers by Willy Russell :: Blood Brothers Essays

â€Å"Blood Brothers† by Willy Russell Blood Brothers seems to have been set in the 1970s/80s around Liverpool. There is a lot about striking and major redundancies in it. Also about people moving "out of Liverpool" into the "country" ( Skelmersdale ), in order to provide better housing and better prospects for everyone. The social climate of the working class appears to highlight the differences between working and middle classes. The contrasts between the personalities and characters of Miss Johnstone and Mrs. Lyons are clearly shown throughout the play but these characteristics are mirrored within where each character resides. There is a clear and distinct line between the two social worlds is obvious as Miss Johnstone and Mrs. Lyons are shown to live at opposite ends of the social scale, Mrs. Lyons in a respectable area with everything money can buy, and Miss Johnstone in a rundown semi on a council estate. This becomes even clearer when Mickey says â€Å"up in the park† which seems to suggest that it is above the Johnstone’s status and that it is attractive and open in comparison to the estate. It also seems that neither parent wanted their children mixing with each other and also seemingly, boys from a different social class. Mrs. Lyons states â€Å"You see why I don’t want you mixing with boys like that! You learn filth from them,† after Eddie swears at her. It seems to confirm her stereotypical views about the nature of people who were less well off than her, which obviously includes how she sees Mickey to be. There is also a clear difference in the language and vocabulary that is used by both different sets of people. For example Eddie refers to his mother as â€Å"my mummy† which seems to be a rather mummy’s boy thing to say and a bit soppy and girly and also something a somewhat posh child would say. In comparison Mickey, who lives in a rougher environment, refers to his mother as â€Å"me mam† which is a rather typical thing for someone living as a child in working class Liverpool. He tends to be more colloquial and use more informal and slangy language where as Eddie tends to abbreviate his words and pronounce them all in the proper way. Mickey doesn’t enunciate the ends of his word (for example he says â€Å"Yeh† instead of â€Å"Yes†) whereas Eddie has a much more formal way of pronunciation. Another big part of language which is used by both boys, eventually, is the matter of swearing. When Edward meets Mickey he is very polite and rather innocent but upon being introduced to Mickey he begins to Blood Brothers by Willy Russell :: Blood Brothers Essays â€Å"Blood Brothers† by Willy Russell Blood Brothers seems to have been set in the 1970s/80s around Liverpool. There is a lot about striking and major redundancies in it. Also about people moving "out of Liverpool" into the "country" ( Skelmersdale ), in order to provide better housing and better prospects for everyone. The social climate of the working class appears to highlight the differences between working and middle classes. The contrasts between the personalities and characters of Miss Johnstone and Mrs. Lyons are clearly shown throughout the play but these characteristics are mirrored within where each character resides. There is a clear and distinct line between the two social worlds is obvious as Miss Johnstone and Mrs. Lyons are shown to live at opposite ends of the social scale, Mrs. Lyons in a respectable area with everything money can buy, and Miss Johnstone in a rundown semi on a council estate. This becomes even clearer when Mickey says â€Å"up in the park† which seems to suggest that it is above the Johnstone’s status and that it is attractive and open in comparison to the estate. It also seems that neither parent wanted their children mixing with each other and also seemingly, boys from a different social class. Mrs. Lyons states â€Å"You see why I don’t want you mixing with boys like that! You learn filth from them,† after Eddie swears at her. It seems to confirm her stereotypical views about the nature of people who were less well off than her, which obviously includes how she sees Mickey to be. There is also a clear difference in the language and vocabulary that is used by both different sets of people. For example Eddie refers to his mother as â€Å"my mummy† which seems to be a rather mummy’s boy thing to say and a bit soppy and girly and also something a somewhat posh child would say. In comparison Mickey, who lives in a rougher environment, refers to his mother as â€Å"me mam† which is a rather typical thing for someone living as a child in working class Liverpool. He tends to be more colloquial and use more informal and slangy language where as Eddie tends to abbreviate his words and pronounce them all in the proper way. Mickey doesn’t enunciate the ends of his word (for example he says â€Å"Yeh† instead of â€Å"Yes†) whereas Eddie has a much more formal way of pronunciation. Another big part of language which is used by both boys, eventually, is the matter of swearing. When Edward meets Mickey he is very polite and rather innocent but upon being introduced to Mickey he begins to

Oregon Oxford Debate Essay

OREGON OXFORD DEBATE †¢. Rules and Guidelines On Debate Prepared by:Ma. Martha Manette A. Madrid, Ed.D. Professor marztmonette@yahoo.com †¢2. Proposition:Resolved: â€Å"That Parliamentary Form of Government Be Adopted† †¢3. Format of Debate:Oxford-Oregon Type †¢4. Three Speakers fromeach sideFirst Affirmative -Constructive SpeechFirst Negative -Interpellation of the first affirmative SpeakerFirst Negative -Constructive SpeechFirst Affirmative -Interpellation of the first negative speakerSecond Affirmative -Constructive SpeechSecond Negative -Interpellation of the second affirmativeSecond Negative -ConstructiveSecond Affirmative -Interpellation of the second negativeThird Affirmative -Constructive SpeechThird Negative -Interpellation of the third affirmativeThird Negative -Constructive SpeechThird Affirmative -Interpellation of the third negative †¢5. Three Speakers fromeach sideRebuttal of the Team Captainof the Affirmative SideSUR- Rebuttal of the Team Captainof the Negative Side †¢6. Duration Constructive Speech: Minimum of five (5) and maximum of seven (7) minutesInterpellation: Five (5) minutesRebuttal Speech: Three (3) minutesSUR- Rebuttal: Three (3) minutes †¢7. Issues for Debate A. Whether or not it is Necessary?(Necessity)B. Whether or not it is beneficial?(Beneficial)C. Whether or not it is practical?(Practicability) †¢8. Criteria for JudgingA. Evidence – 25%B. Delivery – 30%C. Interpellation – 30%D. Rebuttal &SUR-Rebuttal – 15% †¢9. Criteria for Judging- The judges, based on theirdiscretion, shall have the authority todetermine who will be the BestSpeaker and Best Debater. Thewinning team shall be determined bythe majority decision of the Board ofJudges. †¢10. Guides for Constructive SpeechSpeech types of Constructive Speech maybe:Reading MethodMemory MethodExtemporaneousMix method of memory andconversational or dramatic †¢11. Guides for Constructive SpeechPoise, gestures, audience contact and voice projection are highlyrecommended. †¢12. Rules on Interpellation1. Questions should primarily focused on argumentsdeveloped in the speech of your opponent. However,matters relevant and material to the proposition areadmissible.2. Questioner and opponent should treat each other withcourtesy.3. Both speakers stand and face the audience during thequestion or Interpellation period.4. Once the questioning  has begun, neither the questionernor his opponent may consult a colleague. Consultationshould be done before but as quietly as possible . †¢13. Rules on Interpellation5. Questioners should ask brief and easily understandablequestion. Answers should equally be brief. Categorical questionsanswerable by yes or no is allowed, however, opponent if hechoose, may qualify his answer why yes or why no.6. Questioner may not cut off a reasonable and qualifyinganswer, but he may cut off a nervous response with a statementsuch as a â€Å"thank you† â€Å"that is enough information† or â€Å"yourpoint is quite clear† or â€Å"I’m satisfied.†7. Questioner should not comment on the response of hisopponent.8. Your opponent may refuse to answer ambiguous, irrelevant orloaded questions by asking the questioner to rephrase or reformhis question. †¢14. Rules on Rebuttal SpeechA. Rebuttal speaker should point out clearlythe fallacies committed by his opponentstating clearly what particularly statement orargument constitute said fallac y.B. If not familiar with the fallacies of logic,the debater may counter arguments directlyby stating what arguments or statement isincorrect or false. †¢15. Role of the ModeratorThe moderator of the debate has the followingduties:1. To reveal the issue involve the debate;2. To rule on points of clarification about theissues or questions and answers made during theInterpellation; and3. To see to it that the debate is orderly andfollows the rules of parliamentary procedures. †¢16. Role of the Timer1. To time the speakers and debatersaccurately;2. To give the speakers a one-minutewarning with the ringing of the bell oncebefore his/her time is up.3. To prevent the debaters from exceedingthe time allotted to them by ringing thebell twice. †¢17. Tips on Interpellationand RebuttalCROSS EXAMINATIONA. The cross-examination period of a debate is a time when the person who is not going to speak next in the constructive questions the person who has just finished speaking.B. Consider cross examination an information exchange period – it is not the time to role play lawyer. †¢18. CROSS EXAMINATION C. Cross examination may serve six objectives: 1. To clarify points 2. To expose errors 3. To obtain admissions 4. To setup arguments 5. To save prep time 6. To show the judge how cool you are so they WANT to vote †¢19. CROSS EXAMINATION D. Most debaters tend to ignore the value of good cross- examination. Remember, 30% of the entire debate is spent in cross-examination — it should be a meaningful and essential part of the debate. If nothing else, debaters tend  to underestimate the importance that cross-examination may have on the judge. E. Cross-examination will indicate to the judge just how sharp and spontaneous the debaters are. Invisible bias will always occur in a debate round and judges would always like the sharpest team to win. Good, effective cross- examination of the opponents can play an important psychological role in winning the ballot of the judge. †¢20. CROSS EXAMINATION F. Be dynamic. Have questions and be ready to go, answer questions actively and with confidence whenever you can. The image you project will be very important to the audience/judge. This is the one opportunity the audience/judge has to compare you with opponent’s side-by-side. †¢21. GUIDELINES FOR ASKINGQUESTIONS:1. Ask a short Q designed to get a short A2. Indicate the object of your Q3. Dont telegraph your argument, dontmake it too obvious.4. Dont ask Q they wont answerproperly.†So, we win, right?† †¢22. GUIDELINES FOR ASKINGQUESTIONS:5. Make Q seem important, even if it isjust an attempt to clarify.6. Politeness is a must — emphasize thedifference if they are rude.7. Approach things from a non-obviousdirection. Then trap them.8. Mark your flow/notes as to what youwant to question them about. †¢23. GUIDELINES FOR ASKINGQUESTIONS:9. Avoid open ended Qs unless you aresure they are clueless.10. Face the judge/audience, not youropponent.11. CX answers must be integrated intoyour arguments made during a speech. †¢24. GUIDELINES FOR ANSWERINGQUESTIONS:1. Concise A.2. Refer to something you have alreadysaid whenever possible. This is safe.3. Answer based on your position in thedebate so far. Keep options open.4. Dont make promises of what you oryour partner will do later. †¢25. GUIDELINES FOR ANSWERINGQUESTIONS:5. Qualify your answers.6. Be willing to exchange documentsread into the debate.7. Answer only relevant questions.8. Address the judge. †¢26. GUIDELINES FOR ANSWERINGQUESTIONS:9. Try and not answer hypothetical Q. Ifthey demand, say you will give ahypothetical A.10. Signal each other, dont tag-team.11. Dont say†I dont know,†say†I am notsure at this time†¦.† †¢27. REBUTTALSA. Most debaters, coaches, and judges would agr ee that rebuttals are the most difficult and yet the most important parts of the debate.B. Not only is there less time within each speech, but each debater has to sort through all of the issues to determine which ones are the most important ones!C. What a debater does or does not do in rebuttals will decide who wins the debate. Very few debaters (especially beginners) can hope to extend everything that  happened in the constructive speeches. †¢28. REBUTTALSD. Debaters dont have to do that and just because a team may have dropped a point or an argument is not an automatic reason to vote against that team.E. What matters is the type of argument that is extended or dropped in rebuttals-this will determine the winner of the round. †¢29. REBUTTALSThink about these four issues when rebuttalshappen:1. Which arguments have more weight at theend of the round?2. Which outcomes (disads, counter plans)are more likely given lots of internal links?3. What about time frame-what happensfirst?4. What about the quality of evidence? †¢30. REBUTTALSHere are some other helpful hints:1. Avoid repetition. Dont just repeat yourconstructive arguments. Beat the other teamsarguments and tell the judge why your argumentsare better.2. Avoid passing ships. Dont avoid what theother team said. You must clash directly withtheir responses.3. Avoid reading evidence only. You must beexplaining and telling the judge why these issueswin the de bate. †¢31. REBUTTALS4. Avoid rereading evidence that has alreadybeen read in constructive. You can makereference to it by referring to it, but dont re-read it.5. Avoid â€Å"lumping and dumping.†Dont try togo for everything. You cant make 12responses to each argument in a few minutes.6. Be organized. Dont jump from issue toissue at random. Be specific and logical aboutwinning issues. †¢32. REBUTTALS7. Dont be a blabbering motor mouth. Speakquickly but not beyond your ability. If you speaktoo fast, you will stumble and not get through asmuch.8. Dont whine to the judge about fairness or whatthe other team might have done that you think isunethical. Make responses and beat them.9. Dont make new arguments. You can read newevidence but you cant run new disadvantages ortopicality responses. You are limiting to extendingthe positions laid out in the constructive speeches. †¢33. REBUTTALS10. Use signposting. Make sure the judge knowswhere you are on the flow sheet. This is not the timeto lose the judge on the flow.11. Use issue packages. Organize your argumentsinto issue packages. Choose arguments which youwant to win. Dont go for everything. Extend thosearguments that you need to win.12. Cross-apply arguments. If you dropped anargument in a prior speech that you think wasimportant dont act like your losing. Cross-applyarguments you made somewhere else in the d ebate toanswer it.